Medical Practices · Physical Therapy & Rehab

Fill Your Physical Therapy Schedule With New Evaluations

We help PT and rehab clinics across New York City and Long Island get more new patient evaluations, from post-surgical referrals to people with back pain who never asked their doctor.

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Physical Therapy & Rehab marketing

How we bring you more patients

Physical therapy patients choose a clinic they will visit two or three times a week for a month or more. Distance matters. Hours matter. A patient recovering from knee replacement in Riverdale will not ride across the Bronx twice a week if there is a good clinic ten minutes away. That is why your local search visibility, mile by mile, has a direct effect on how many evaluations you book.

Many patients also do not know they can come to you first. New York allows direct access to physical therapy for a limited number of visits, but plenty of patients still assume they need a prescription first. We build marketing that reaches both groups: patients searching by condition and the orthopedists, surgeons and primary care doctors who send you referrals.

Real searches

What your patients type into Google

physical therapy near me open late
physical therapist massapequa that takes no fault
pt after acl surgery huntington
sciatica physical therapy near me
do i need a prescription for physical therapy in ny
vestibular therapy for vertigo brooklyn

Each of these searches is an opportunity to be the practice they choose. We build pages, profiles and ads around them.

The challenge

What makes Physical Therapy & Rehab marketing different

Referral habits are hard to change

Many patients go wherever their surgeon tells them. If you rely on a few orthopedic offices for referrals, a single change in their preferences can empty your schedule. Building direct demand from patients searching online gives you a second source of new evaluations.

Convenience decides the clinic

Patients pick the clinic closest to home or work with hours that fit their schedule. If you have several locations, each one needs to show up for searches within a few miles of its front door. A single profile for the whole brand, or wrong hours on Google, quietly sends patients to the competitor down the street.

Insurance questions slow every booking

No-fault after a car accident, workers' compensation, Medicare, high-deductible plans and per-visit copays all raise questions before the first visit. When the website does not answer them, patients call, wait on hold or give up. Clear insurance information is a conversion tool.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more patients.

Map pack visibility for every clinic
We set up a Google Business Profile for each clinic with accurate hours, including early and late appointments, and services like post-surgical rehab, sports therapy and vestibular therapy. Local grid tracking shows where each clinic appears for 'physical therapy near me' across its real driving radius, so we can see gaps between, say, Merrick and Bellmore.
Local SEO & Google Maps
Condition and recovery pages that bring self-referrals
We write pages on sciatica, rotator cuff tears, ACL rehab, total knee recovery, vertigo and running injuries, drafted with AI-assisted research and reviewed by your therapists. A clear page on direct access in New York explains when patients can start without a prescription and when their insurance may still require one.
SEO
A booking path for patients and one for doctors
Patients get a short evaluation request form, an insurance page covering no-fault, workers' comp and Medicare, and a click-to-call button on every page. Referring physicians get their own page explaining how to send a referral, how fast you schedule and what progress reports they receive.
Website Development
Condition ads in a tight radius
We run search ads on terms like 'back pain physical therapy' and 'physical therapy after knee replacement', limited to the area each clinic actually serves. Ad scheduling and budgets follow demand, with more spend in spring sports season and around winter slip-and-fall season, and less on weekends when you are closed.
Google Ads & PPC
Reviews at discharge, when progress is real
The day a patient finishes their plan of care is a natural time to ask for a review. We set up a request sent to every discharged patient and help your team reply without confirming anyone's treatment. Steady, recent reviews help each clinic in the local results where patients compare options.
Reviews & Reputation Management