Medical Practices · Dental Practices

More New Patients in the Chair, Every Week

We help dental offices across New York City and Long Island book new patients for emergencies, hygiene visits and high-value treatment like implants and clear aligners.

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Dental Practices marketing

How we bring you more patients

Dental patients come to you three different ways. Someone with a cracked molar on a Saturday wants the closest office that can see them today. A family that just moved to Astoria wants a dentist in their insurance network with evening hours. A patient thinking about implants will read for weeks, compare prices and visit two or three offices before saying yes. Each of them searches differently, and each needs a different page and a different ad.

New York has a lot of dentists. Stretches of Northern Boulevard in Queens and Hempstead Turnpike on Long Island have offices every few blocks. Winning here comes down to showing up in the map pack for the right searches, answering insurance questions before the patient has to call, and making it easy to book. We set that up and track the result in booked appointments, not likes.

Real searches

What your patients type into Google

emergency dentist open saturday near me
dentist in hicksville that takes delta dental
dental implants cost long island
invisalign dentist staten island
chipped front tooth repair same day
family dentist bayside accepting new patients

Each of these searches is an opportunity to be the practice they choose. We build pages, profiles and ads around them.

The challenge

What makes Dental Practices marketing different

Emergency patients decide in minutes

A patient with a swollen jaw scrolls the map pack, checks who is open and calls the first office that answers. Wrong weekend hours on Google, a voicemail at lunch or no same-day option on the website sends that patient to the next office, often for years of future care.

Insurance is the first filter

Before anything else, most new patients want to know if you take their plan. Offices that list accepted PPO plans, explain out-of-network benefits and mention payment options win the click. Offices that say 'we accept most insurance' get a phone call if they are lucky, and a skip if not.

Big cases need a longer conversation

Implants, full-arch treatment, veneers and clear aligners are large decisions with real costs. Patients research, compare and often wait. A single ad that sends them to your home page loses them. These cases need their own pages, consultation offers and follow-up, while still competing with dental chains that spend heavily on ads.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more patients.

A Google Business Profile that wins urgent searches
We keep hours, holiday hours, services and booking links accurate on every location's profile, and add services like emergency dental care, implants and pediatric visits. Local grid tracking shows how you rank for 'dentist near me' compared to 'emergency dentist' across Bay Ridge and Dyker Heights, since those maps often look very different.
Local SEO & Google Maps
Separate pages for each kind of patient
We build an emergency page with a large click-to-call button and same-day availability, an insurance page that lists the plans you accept, and dedicated pages for implants and clear aligners. Before and after photos only appear with written patient consent. Online booking or a short request form sits on every page.
Website Development
Two ad budgets with two jobs
Emergency campaigns run call ads only while your phones are answered, in a tight radius around the office. Implant and aligner campaigns target a wider area and lead to a consultation page. Negative keywords filter out searches like 'dental school', 'free dental clinic' and 'dental assistant jobs' so budget goes to real patients.
Google Ads & PPC
Steady reviews after hygiene visits
Hygiene appointments are the natural time to ask, because most patients leave happy. We set up automated requests that go to every patient. For replies, we write templates that never confirm someone is a patient or mention treatment. Federal regulators have reached settlements with dental practices whose review replies revealed patient information, so this matters.
Reviews & Reputation Management
Year-end benefits and reactivation campaigns
Many dental plans reset on January 1, and patients forget unused benefits. From October through December we run posts and email reminders that encourage patients to book before the year ends, and reach out to patients overdue for a cleaning. These campaigns fill hygiene schedules during a season that often goes quiet.
Social Media Marketing