Home Services & Trades
More Booked Jobs for Home Service Companies
We help trades and service companies across the five boroughs and Long Island get the call when a pipe leaks, a lock jams or mice turn up in the pantry, then turn that first visit into a plan or a standing schedule.
Why it works
Reaching customers where they search
Home service demand comes in two shapes. Some of it is urgent: a tenant locked out of a Bushwick walk-up at midnight, a basement taking on water in Oceanside, droppings behind the stove in a Forest Hills co-op. That person calls whoever shows up on the map with recent reviews and a phone that gets answered. The rest of it repeats. Weekly mowing in Smithtown from April to November. A biweekly cleaning on the Upper West Side. Monthly pest service for a restaurant on Arthur Avenue. A furnace tune-up every fall in Tottenville. Over a few years, those customers are worth far more than their first invoice.
Prostack Media builds marketing for both. Google Business Profiles set up correctly for service-area businesses, Local Services Ads where your category qualifies, service pages for the jobs you want more of, and call tracking that ties each booked job to the source that produced it. Then we work on keeping customers, with review requests after every visit, reminders before each season and offers that turn a one-time visit into a plan or contract. AI-assisted tools speed up our research, drafting and reporting, and a person on our team reviews every page and ad before it goes live. Each month you see calls, booked jobs and new recurring accounts by source.
Every missed call shows up in the report
Most home service leads are phone calls, and a lot of them come in at night or on weekends. We assign tracking numbers by source and log missed calls with the time they happened. If lockout calls are going to voicemail at 1 a.m., or Saturday cleaning inquiries sit until Monday, you see it before you put more money into ads that run during those hours.
Map rankings checked where your crews work
A locksmith in Bay Ridge can rank well in Dyker Heights and barely appear in Sunset Park. A lawn company in Massapequa might show up across the South Shore and disappear north of the Southern State. Grid scans across the zip codes you serve show those gaps point by point, so we spend effort where the jobs are.
We market the second visit as hard as the first
Maintenance agreements, cleaning schedules, quarterly pest plans and season-long lawn contracts keep crews busy in slow weeks. We build plan pages people can sign up on, send past customers reminders before each season and track plan signups as conversions, so you can see how many one-time jobs turned into recurring revenue.
Experienced people, faster tools
Our team has years of hands-on local marketing work behind it. AI helps us research search terms, draft pages and assemble reports faster. A person edits and approves every page, post and ad, and you approve anything that carries your company name or license number.
Specialties
Explore by specialty
Each specialty has a dedicated page covering the searches, challenges and strategies specific to that field.
HVAC ContractorsHeating calls in January, cooling calls in July and maintenance agreements in between. We help homeowners and building managers reach your company first.
PlumbersMost plumbing customers call within minutes of finding a problem. We help your company be the one they reach, and keep scheduled jobs coming between emergencies.
Electrical ContractorsElectrical work ranges from a dead circuit in a Bronx apartment to a full office fit-out in Midtown. We help you win more of the jobs you want and fewer of the ones you would rather pass on.
Pest ControlSomeone just saw a mouse, a bed bug or a trail of ants. We help your company be the one they reach, then sell the plan that keeps them with you next season.
Garage Door ServicesA snapped spring at 7 a.m. leaves a car stuck inside and a homeowner searching on a phone. We help your company be the number they call, and the installer they remember when the door needs replacing.
Landscaping & Lawn CareHomeowners pick a lawn service in early spring and plan patios over the winter. We help your company be the one they call, then keep them on the route year after year.
Cleaning ServicesA one-time deep clean pays once. A biweekly apartment in Chelsea or a nightly office contract in Melville pays all year. We market for the second kind.
LocksmithsFake listings and bait-and-switch call centers have made people wary of every locksmith they find online. We help a licensed local shop stand out by showing exactly who it is.
Painting ContractorsHomeowners and property managers pick a painter from photos, reviews and how quickly someone comes out to look. We help your company get the walkthrough and win the job.
Don't see your specialty?We work with many more. Tell us about yours in a free consultation.
Marketing within the rules
Licensing and Advertising Rules We Work Within
Home service advertising in New York is regulated by trade and by place, and several of those rules reach directly into your ads, website and truck lettering. We are a marketing agency, not your lawyer. We confirm your licenses and registrations before anything runs, build campaigns around the rules below and ask you or your counsel to approve claims.
This is how we approach marketing, not legal advice. Your own counsel has the final word on compliance.
- In New York City, residential home improvement work generally requires a Home Improvement Contractor license from the Department of Consumer and Worker Protection (DCWP), and DCWP's list of covered work includes landscaping along with driveways, fences and patios. DCWP's guidance says all advertising and sales literature must carry the HIC license number, so it goes in your ads, landing pages and printed pieces, under the business name on the license.
- The NYC Department of Buildings licenses master plumbers, master electricians and oil burning equipment installers, and DOB says licensed master plumbers must show their license number and business information on trucks, business cards and advertisements. We display the correct DOB license numbers and describe only work your license classes cover.
- Nassau County Consumer Affairs licenses home improvement contractors, a category whose definition can include landscaping, and its regulations require the license number and full licensed company name on display advertising and promotional literature. Suffolk County requires its home improvement license number on all home improvement advertising, and landscapers working on homes there generally need that license. Many towns and villages in both counties add their own registrations, so we confirm what applies in each area we target.
- NYC DCWP requires a Locksmith license to repair, service, install, inspect, or open and close locks by mechanical means. Nassau County Consumer Affairs also licenses locksmiths and requires the license to be displayed at the business and on its vehicles. We show your license number on your site and profile so customers can check it, and we confirm local requirements before advertising in Suffolk.
- Google restricts locksmith ads in the U.S. until the advertiser completes Google's advanced verification, which reviews the business's licensing and registration. The business name in your ads has to match your paperwork, so we keep it identical everywhere.
- New York's Department of Environmental Conservation requires every business location that offers, advertises or performs commercial pesticide application to register with DEC and employ at least one certified commercial applicator. We advertise pest control and lawn treatment services only after you confirm that registration. NYC, Nassau and Suffolk have also adopted neighbor notification laws that call for advance written notice to neighbors before many commercial lawn applications.
- EPA does not allow pesticide labels to call a product 'safe', 'nontoxic' or 'harmless', and the FTC treats unsupported safety claims as deceptive. We keep that same line in pest and lawn ads, and green or eco-friendly cleaning claims follow the FTC's Green Guides (16 CFR Part 260), which call for specific, provable wording.
- In October 2025 Google replaced the Google Guaranteed and Google Screened badges in Local Services Ads with a single Google Verified badge and ended the money back guarantee tied to Google Guaranteed. Verification can include license, insurance and background checks on owners and field workers, depending on the category and location. We help you gather the documents and describe the badge accurately.
- Claims like '24/7 emergency service', 'licensed, bonded and insured', 'background-checked staff' or a stated arrival time run only when they are true for every area the ad reaches, and advertised prices are prices you will honor.
- Reviews follow the FTC's Consumer Reviews and Testimonials Rule (16 CFR Part 465), in effect since October 2024. No fake or purchased reviews, no incentives tied to a positive rating, no undisclosed reviews from employees and no suppressing negative feedback. Every customer gets the same request, which also keeps you clear of Google's policy against review gating.
Free SEO audit
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