Education & Childcare
More Enrollments for Schools, Tutors and Child Care Programs
Parents research carefully before they hand over their child or their tuition. We help your program show up in that research and make the next step, a tour, a trial class or an assessment, easy to book.
Why it works
Reaching families where they search
Parents shop for education the way they shop for a pediatrician. They ask in neighborhood group chats, read every review, check whether a daycare in Astoria has an infant spot open and compare three SAT tutors before booking a consultation. The calendar is unforgiving. New York City's 3-K and Pre-K applications come due early in the year. SHSAT prep starts the spring or summer before 8th grade. Dance studios and karate schools sign up much of their year in September, and many families lock in summer programs by early spring.
Prostack Media builds marketing around those moments. Google Business Profiles that show ages served, hours and how to book a tour. Websites where a parent can schedule a trial class at 10 p.m., after the kids are asleep. Ads timed to enrollment windows and test dates, and reviews from real families gathered the right way. We use AI-assisted tools for research, drafting and reporting, and a person on our team reviews everything before it goes live. Your monthly report counts tours, trial classes, assessments and enrollments by source.
We plan around the school calendar
Enrollment windows, test registration deadlines, recital season and camp signups all shape when parents search. We map your year before spending a dollar, so ads and posts go out ahead of each wave instead of chasing it.
We handle children's images with care
Photos and videos of kids sell programs better than anything else, and they carry the most risk. We use only images with a signed parent release on file, leave out names and identifying details, and keep a record of which consent covers which photo.
We write outcome claims you can defend
No guaranteed scores, admissions, road test passes or grade jumps. When you have documented results, we present them as past results with the context a parent needs to read them fairly.
Experienced people, faster tools
Our team brings years of hands-on local marketing work. AI helps us research searches, draft pages and pull reports faster. A person edits and approves every page, post and ad, and you approve anything that carries your name.
Specialties
Explore by specialty
Each specialty has a dedicated page covering the searches, challenges and strategies specific to that field.
Daycares & PreschoolsParents tour several programs before they choose one. We help yours make the shortlist and make booking a tour simple.
Tutoring & Test PrepParents hire a tutor when a grade slips or a test date gets close. We help them find you at that moment and book an assessment.
Music, Dance & Martial Arts SchoolsA parent books a trial class on a hunch. We help you get more of those trials and turn them into students who stay through the recital or the next belt.
Private & Independent SchoolsFamilies choose a school over months of open houses, tours and conversations. We help your school reach them at the start of the season and stay in touch until the enrollment contract is signed.
Driving SchoolsYour students are teens, their parents and adults learning to drive in New York for the first time. We help each of them find your school and book the next step.
Don't see your specialty?We work with many more. Tell us about yours in a free consultation.
Marketing within the rules
Education and Child Care Rules We Work Within
Marketing to parents means handling licensing, children's privacy and outcome claims with care. We are a marketing agency, not your lawyer. We build campaigns around the points below and ask you or your counsel to approve anything that describes licensing, results or contract terms.
This is how we approach marketing, not legal advice. Your own counsel has the final word on compliance.
- Child day care in New York State is licensed or registered by the Office of Children and Family Services (OCFS) under Social Services Law section 390. In New York City, group child care centers serving children under six operate under a Health Department permit issued under Article 47 of the City Health Code. We describe only the program type, ages and hours your license, registration or permit covers, and we can point parents to the public OCFS and NYC Child Care Connect lookups.
- In New York City, day camps with ten or more children need a Health Department permit under Article 48 of the Health Code. Elsewhere in the state, children's camps operate under the State Sanitary Code through local health departments. We confirm the permit before we promote anything as a camp.
- New York Civil Rights Law sections 50 and 51 bar using a living person's name, portrait or picture for advertising or trade without written consent, and for a minor that consent must come from a parent or guardian. We collect signed releases before any child appears in an ad, a post or on your website.
- Sign-up and inquiry forms are built for parents. The FTC's amended COPPA Rule, with a compliance date of April 22, 2026, requires verifiable parental consent before a site or app directed to children collects personal information from kids under 13. New York's Child Data Protection Act, in effect since June 2025, adds limits on collecting data from minors under 18. We keep children out of data collection wherever we can.
- Claims about test scores, grades or admissions need evidence. Under the FTC Act, objective claims must be substantiated, and the FTC has brought cases against test prep sellers over unsupported score-increase claims. We never promise a score, an admission or a grade, and any average improvement we publish has to come from your documented records.
- Driving school marketing follows NYS DMV rules. Only schools licensed under the DMV's driving school regulations may call themselves a driving school, and pre-licensing course ads may not imply that the course leads to passing the road test. We never promise a pass.
- Contracts for martial arts and self-defense instruction fall under New York's health club services law (General Business Law Article 30), and tuition plans that renew automatically fall under the state's automatic renewal law. We keep promotional language consistent with the contract terms, cancellation rights and renewal disclosures you actually use.
- Reviews follow the FTC's Consumer Reviews and Testimonials Rule (16 CFR Part 465), in effect since October 2024. No fake or purchased reviews, no rewards for positive ratings, no undisclosed reviews from staff and no suppressing negative feedback.
Free SEO audit
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