Law Firms · Landlord & Tenant Law

More Signed Clients for Your Landlord-Tenant Practice

Owners and renters both search when a housing dispute turns urgent. We help your firm reach the side you represent and turn those searches into consultations.

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Landlord & Tenant Law marketing

How we bring you more clients

Most firms in this area choose a side, and the marketing should follow. A landlord-side firm is talking to the owner of a three-family in Ridgewood, a manager of small buildings in the Bronx or a co-op board in Forest Hills that needs a nonpayment case moving. A tenant-side firm hears from renters holding a 14-day rent demand, locked out of their apartment or facing an increase they think is illegal. The searches, the worries and the fee conversations barely overlap, and one page written for both persuades neither.

The rules have shifted too. The Housing Stability and Tenant Protection Act of 2019 made the rent laws permanent, ended high-rent vacancy deregulation, capped security deposits at one month's rent and lengthened the notice landlords must give before raising rent or declining to renew. The state's 2024 Good Cause Eviction law added protections for many unregulated tenants in New York City, and income-eligible city tenants can get free counsel in Housing Court. We build your marketing around the courts you appear in and the clients you actually want.

Real searches

What your clients type into Google

landlord attorney for eviction queens
tenant lawyer near me brooklyn
housing court lawyer bronx
eviction lawyer for landlords nassau county
rent overcharge attorney manhattan
illegal lockout lawyer suffolk county

Each of these searches is an opportunity to be the firm they choose. We build pages, profiles and ads around them.

The challenge

What makes Landlord & Tenant Law marketing different

Picking a Side and Saying So

Landlord and tenant firms chase different keywords, and a tenant who lands on a landlord firm's page wastes the click and the intake call. Conflicts aside, a firm that clearly states whom it represents converts better, because the person reading knows within seconds that they're in the right place.

Free and Flat-Fee Options Set the Bar

Income-eligible tenants in the city can get a lawyer at no cost, so private tenant firms tend to sign the people the program doesn't cover: market-rate renters, rent overcharge claimants, co-op shareholders and commercial tenants. On the landlord side, small owners compare flat fees for a nonpayment case. Your pages have to say who you help and how you charge.

Different Courts Across Your Service Area

Cases go to Housing Court at 111 Centre Street, 141 Livingston Street, 1118 Grand Concourse, 89-17 Sutphin Boulevard or 927 Castleton Avenue, to Nassau County District Court in Hempstead, or to Suffolk's District Courts in places like Ronkonkoma and Patchogue, with East End towns using local justice courts. Rent stabilization reaches some Nassau communities under the Emergency Tenant Protection Act. One generic statewide page misses all of that.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more clients.

Pages by Court and by Problem
A page for each courthouse you appear in, explaining what clients can expect there. Issue pages for your side: nonpayment and holdover petitions and DHCR filings for owners, or eviction defense, repair cases, illegal lockouts and rent overcharge claims with their six-year lookback for tenants. Your attorneys review every page.
SEO
Map Visibility Near the Courthouses and the Buildings
We set up your Google Business Profile with accurate attorney categories and services, then grid-track searches like 'eviction lawyer' and 'tenant lawyer near me' around Jamaica, Downtown Brooklyn, Hempstead and the neighborhoods where your clients own or rent.
Local SEO & Google Maps
Ads Aimed at the Side You Represent
Landlord campaigns exclude searches like 'tenant rights' and 'free legal aid'. Tenant campaigns exclude 'how to evict a tenant'. Ads run when your intake line is staffed. Google treats negative financial status as sensitive for personalized ads, so eviction defense campaigns rely on search intent rather than remarketing lists.
Google Ads & PPC
Intake That Spots a Court Date
A short form asks which side the person is on, the borough or town, the type of notice or petition, whether the apartment is rent stabilized and the next court date. An appearance this week flags the lead for a same-day call. Each page carries the responsible attorney's name and contact information under Rule 7.1(d).
Website Development
Materials Owners and Managers Can Share
For landlord-side firms, a clean one-page overview of your fees, timelines and what you need to start a case, sized for property managers and brokers to forward. You never pay for those referrals, which Rule 7.2 prohibits. The material simply makes passing your name along easy.
Branding & Creative