Law Firms · Divorce & Family Law
Divorce and Family Law Marketing for More Qualified Consultations
People considering divorce search quietly and compare carefully. We help your firm earn the first call and the retainer that follows.

Divorce & Family Law marketing
How we bring you more clients
Someone looking for a divorce lawyer is often reading on a phone late at night, sometimes in a private browser window, sometimes for months before acting. They want to know what it will cost, what happens with the kids and the house, and whether you will actually listen. Many family law firms notice more calls after the holidays, when people who waited through December finally decide.
Family law also covers custody, support, orders of protection and post-judgment fights, heard in places like Queens Family Court in Jamaica, the Nassau courts in Mineola and Suffolk Family Court in Central Islip. Each of those clients has a different level of urgency and a different budget. We aim your marketing at the people who fit your practice and can pay your retainer, so your attorneys spend fewer hours on calls from people who only want free advice.
Real searches
What your clients type into Google
- divorce lawyer near me
- uncontested divorce attorney long island
- child custody lawyer queens
- how much does a divorce lawyer cost in ny
- family court lawyer mineola
- order of protection lawyer bronx
Each of these searches is an opportunity to be the firm they choose. We build pages, profiles and ads around them.
The challenge
What makes Divorce & Family Law marketing different
Discretion Shapes Every Touchpoint
Many prospects worry a spouse will see a search history, a missed call or an email. Your follow-up has to respect that. Google also treats relationship hardships as a sensitive category, which limits how divorce ads can be targeted.
Free Consultations Attract Poor Fits
A free consultation offer brings volume, including people who aren't ready or can't afford a contested case. Without screening, your attorneys lose hours to calls that never retain.
Strong Emotions Show Up in Reviews
Family law produces angry opposing parties and unhappy clients, even after good results. Negative reviews will happen, and your replies can't reveal anything about the case.
The plan
Our approach
Targeted work, each element tied to the service that delivers it, focused on attracting more clients.
Google Ads & PPCSearch Campaigns Split by Matter
Separate campaigns for uncontested divorce, contested divorce, custody and support, each with its own landing page and negative keywords that filter out DIY form and free legal aid searches. Budget follows the matters that actually retain.
Website DevelopmentA Discreet, Fast Intake Path
Click-to-call, a short form that asks for the safest way to reach the person, and a confirmation message that doesn't spell out why they contacted you. Small choices like these make people comfortable enough to reach out.
SEOAnswers to the Questions People Avoid Asking
Pages on how divorce works in New York, how custody decisions are made, child support and maintenance basics, and what to bring to a first consultation. Clear answers earn trust before the first call.
Local SEO & Google MapsMap Visibility Where You Practice
We track map pack rankings around your office and the communities you serve, from Forest Hills to Massapequa to Smithtown, and add location content only where you actually take cases.
Reviews & Reputation ManagementA Review Process That Respects Privacy
We ask every client after the matter closes and remind them that Google shows their account name, so they can decide. For negative reviews, we draft calm replies that reveal nothing about the case, consistent with NYSBA Ethics Opinion 1032.
Free SEO audit
How does your business show up on Google?
Get a free audit of your Google profile, map rankings, listings, reviews and website, with clear next steps. It takes about a minute.
- Free, no obligation
- Results in minutes
- Clear next steps
Ready to attract more clients?
Schedule a free consultation. We will review how your firm appears on Google today and outline what we would prioritize first.