Manhattan · SoHo

SoHo Marketing for Flagships, Studios and Showrooms

SoHo's cast-iron blocks draw shoppers from all over the world. We help retailers, med spas and appointment-based businesses turn that foot traffic into bookings and repeat customers.

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Cobblestone street of cast iron facades with a lavender awning over a boutique window

Marketing in SoHo

Getting found by customers in SoHo

Broadway between Houston and Canal is one of Manhattan's busiest shopping strips, and the side streets, Prince, Spring, Greene and Mercer, are lined with flagship stores and showrooms. Weekend crowds are heavy, and many of the people walking past are visitors who found the area on social media before they found it on a map. Upstairs, behind the storefronts, are design studios, small agencies, aesthetics practices and wellness businesses that depend on appointments rather than walk-ins.

The 2021 SoHo/NoHo rezoning opened the area to more residential development, which over time adds a local customer base to a neighborhood long dominated by retail and lofts. The Prince Street, Spring Street and Broadway-Lafayette stations bring shoppers in from every direction. We help you separate the tourist audience from the local one: social and map listings for visitors, search pages and reviews for nearby residents and the office workers who book a lunchtime facial or a consult.

Local landmarks

Where people search around here

Broadway
Prince Street
Spring Street
Greene Street
West Broadway
Mercer Street

Local knowledge

What makes SoHo different

Flagships versus independents

National brands own the broad searches. Independent boutiques and studios win by owning narrow ones, like a particular designer, a service or a neighborhood term, and by keeping Google Business Profile hours, products and photos current.

Businesses above the street

A second-floor studio has no window to sell from. Clear directions, the correct entrance on your profile and a photo of the door help a first-time client arrive on time instead of circling the block.

Weekend and holiday peaks

Saturday and Sunday traffic and the November to December shopping season bring sharp spikes. We plan ads and posts around those peaks and pull back in quieter weeks so your budget follows the crowd.

How we start

Your first month with us in SoHo

01
We start with how your customers search
We check where you show up on the map and in search from around SoHo, and who is getting the calls ahead of you.
02
We address what holds you back
Your Google Business Profile, reviews, website and listings, prioritized by what will bring in inquiries from SoHo soonest.
03
You see measurable results
Call and form tracking show how each new patient, client or customer in and around SoHo found you, so you know what is working.

Who we help in SoHo