Chinatown Marketing in English and Chinese

Canal Street is the busy edge, with Mott, Mulberry, Elizabeth and Bayard Streets forming the older core and East Broadway, where many Fuzhounese businesses opened, extending toward the Manhattan Bridge. Cantonese and Mandarin are widely spoken along with Fuzhounese, and many older residents prefer to read and search in Chinese. The Charles B. Wang Community Health Center has sites on Canal Street and Walker Street, and the Civic Center courthouses are just to the south.

Google matters here, but it is not the only place people look. Many residents rely on WeChat groups, Chinese-language newspapers and family recommendations, and some weekend customers travel in from Flushing, Sunset Park or New Jersey. For a practice or law firm, that means Chinese-language pages, a Google Business Profile that names the dialects your staff speaks, and reviews from real patients and clients in both languages. Restaurants and shops need accurate hours and photos for the crowds coming up from the Canal Street station.