Real Estate & Property · Real Estate Brokerages & Agents

Real Estate Marketing That Wins More Listings

We help brokerages and agents across the five boroughs and Long Island win seller leads and buyer inquiries with local search, listing content and ads built for the housing rules.

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Real Estate Brokerages & Agents marketing

How we bring you more clients

Buyers start on Zillow, Realtor.com and StreetEasy. Sellers start somewhere else. They Google 'what is my house worth in Massapequa', ask a neighbor, then look up the agent's name and read the reviews. The portals are crowded and you pay to stand out on them. Your name and your neighborhoods are searches you can actually win.

We build neighborhood pages that help people, like what the LIRR commute from Port Washington really looks like or how co-op boards in Forest Hills tend to work. We set up Google Business Profiles for the brokerage and for agents who qualify. We add a home value offer that drops leads into your CRM. Every ad and page carries the broker details New York requires, and every paid campaign runs in the housing ad category.

Real searches

What your clients type into Google

what is my house worth massapequa
real estate agent garden city ny
homes for sale in huntington ny
co-op for sale forest hills
condos for sale long island city
listing agent near me

Each of these searches is an opportunity to be the business they choose. We build pages, profiles and ads around them.

The challenge

What makes Real Estate Brokerages & Agents marketing different

The portals own buyer search

Zillow, Realtor.com and StreetEasy rank for nearly every address and 'homes for sale' search. Fighting them head-on is expensive. The opening is in seller searches, agent name searches and neighborhood content the portals don't bother to write.

Ad targeting is limited by policy

Housing ads on Google and Meta cannot target by age, gender or ZIP code, and Meta forces a 15-mile minimum radius. Old habits, like aiming ads at a demographic you think is about to move, are off the table. Campaigns built that way get rejected or create real Fair Housing risk.

Agent brand versus brokerage brand

Agents want their own following. New York's rules say the brokerage must be named in every ad, team names must include 'team', and agent websites must link back to the broker. Done carelessly, a great Instagram account becomes a compliance problem.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more clients.

Neighborhood and town pages
A page for each neighborhood or town you actually sell in, covering commute, parks, housing styles and market notes written from your own experience. These pages rank for searches the portals treat as an afterthought, and they show a seller you know the block.
SEO
Profiles for the office and the agents
A verified Business Profile for each office, and for agents who qualify as individual practitioners under Google's rules, with listing photos, open house posts and reviews. We grid-track 'real estate agent near me' across every area you cover.
Local SEO & Google Maps
Seller lead capture that feeds your CRM
A home value request page, a 'thinking of selling' guide and IDX search through your MLS feed, such as OneKey MLS on Long Island. Every lead goes straight to your CRM, and every page carries the brokerage name and contact details.
Website Development
Housing-category ad campaigns
Search ads on seller terms like 'sell my home Merrick', set up under Google's housing policy with city or radius targeting. On Meta we use the Housing special ad category and rely on strong creative and retargeting your own site visitors instead of demographic filters.
Google Ads & PPC
Listing video and agent content
Walkthrough reels, just-sold posts and open house stories, each one tagged with the brokerage name. Another broker's listing only appears with permission and a 'Listing Courtesy of' credit.
Social Media Marketing