Construction & Engineering · Home Remodeling & Renovation
Remodeling Marketing That Fills Your Consultation Calendar
Homeowners plan for months, then call two or three contractors. We help make sure your company is one of them, with the license, the portfolio and the reviews that earn the consultation.
Home Remodeling & Renovation marketing
How we bring you more clients
Remodeling clients do a lot of homework. A couple in Park Slope saves kitchen photos for a year before they call anyone. A family in Massapequa wants a second-floor addition and needs to know you can handle the Town of Oyster Bay permits. A co-op owner on the Upper East Side needs a contractor the board will approve, with the right insurance certificates. By the time they request a consultation, they have read your reviews, studied your photos and checked your license.
We build marketing that holds up to that homework. Project pages with real before and after photos, budget ranges you are comfortable sharing and the neighborhoods you work in. Your DCWP, Nassau or Suffolk license number where each one is required. Search pages for kitchens, baths, basements, additions and whole-house renovations. Ads that run in the areas you want to work, and a consultation request path that filters out people who are years away from starting.
Real searches
What your clients type into Google
- kitchen remodeling near me
- bathroom renovation queens
- home remodeling contractor long island
- basement finishing nassau county
- brownstone renovation brooklyn
- licensed home improvement contractor nyc
Each of these searches is an opportunity to be the business they choose. We build pages, profiles and ads around them.
The challenge
What makes Home Remodeling & Renovation marketing different
Homeowners fear the wrong contractor
Everyone knows someone with a renovation horror story. Prospects look for a valid license, a real address, recent reviews and finished projects nearby before they trust you with their home and their deposit.
Many leads are still dreaming
Plenty of inquiries come from people who have not set a budget or a timeline. Without some qualification, your estimators spend evenings driving to homes in Smithtown and Staten Island for jobs that never start.
License rules change at the county line
New York City, Nassau and Suffolk each license home improvement contractors and require the license number in advertising. A company working across all three has to show the right number in each place.
The plan
Our approach
Targeted work, each element tied to the service that delivers it, focused on attracting more clients.
Website DevelopmentProject pages that answer real questions
Each project page shows real before and after photos from the same job, the scope, the neighborhood and, if you are comfortable, a budget range. Homeowners get a realistic picture of what working with you looks like before the first call.
SEOPages for each kind of remodel
Separate pages for kitchens, bathrooms, basements, additions, brownstone gut renovations and co-op apartment remodels, each written with your project managers. Co-op pages cover board approvals and alteration agreements, which Manhattan and Brooklyn apartment owners worry about most.
Google Ads & PPCAds with a qualifying step
Google Ads aimed at the towns and project types you want, leading to a consultation form that asks about timeline and budget range. Fewer tire kickers reach your estimators, and we report cost per booked consultation instead of cost per click.
Social Media MarketingInstagram and Facebook from the job site
Progress photos and short videos from active projects, posted with the homeowner's permission and without showing their address. Followers watch a kitchen come together over a few weeks, which builds the kind of trust a single photo cannot.
Reviews & Reputation ManagementReviews at the right moments
A request after final walkthrough, when the homeowner is happiest with the result. We draft responses for you, including to the occasional unhappy review. Every client gets the same request, and nobody is offered anything for a rating.
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