Automotive · Auto Body & Collision Repair

Collision Shop Marketing That Brings In More Repair Orders

After an accident, drivers are rattled and their insurer is already talking. We help your shop reach them early, explain the claim process and earn the repair.

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Auto Body & Collision Repair marketing

How we bring you more customers

A collision customer's journey starts with a bad day. A fender bender on Northern Boulevard, a deer on the Sagtikos, a sideswipe on a narrow Bronx side street. Within hours the driver is on the phone with an insurer that may have a direct repair program network. Many drivers do not know that New York law bars an insurer from requiring a particular shop, or from recommending one unless the driver asks.

That gap is where your shop wins work. We reach drivers between the accident and the claim decision: map visibility for 'collision repair near me', pages that explain how claims, supplements and rental cars work at your shop, and before-and-after galleries that prove the quality. If you hold DRP relationships, we describe them accurately. If you do not, we lean into the driver's right to choose and the craftsmanship that justifies it.

Real searches

What your customers type into Google

auto body shop near me
collision repair that works with my insurance
bumper repair cost near me
auto body shop bay shore
dent repair staten island
can i choose my own body shop in ny

Each of these searches is an opportunity to be the business they choose. We build pages, profiles and ads around them.

The challenge

What makes Auto Body & Collision Repair marketing different

Insurers shape where the car goes

Direct repair programs send volume to network shops, and a driver on the phone with a claims rep may assume they have to go where they are told. Shops outside a network have to reach people before that call and explain their options clearly.

Quality is hard to see online

Every body shop says it does great work. A driver cannot judge a paint match from a thumbnail. You need proof: process photos, the repair procedures you follow, any OEM certifications you actually hold, and reviews that mention specifics.

Leads arrive in a panic

Accident calls come at odd hours from people who want someone to take over. If the phone goes to voicemail or the site has no way to start an estimate, the next shop on the map gets the job.

The plan

Our approach

Targeted work, each element tied to the service that delivers it, focused on attracting more customers.

A claims-explained section with photo estimates
Pages that walk drivers through the process step by step: filing the claim, the estimate, supplements, rental cars and pickup. A photo upload form lets people start from the tow yard or their driveway, with clear wording that a technician still needs to inspect the car.
Website Development
Map pack coverage around your shop
Correct collision categories, service areas, photos of your paint booth and frame equipment, and a grid scan showing how you rank across the neighborhoods and highways your customers come from.
Local SEO & Google Maps
Reviews that mention the details
Our requests prompt customers to talk about what mattered to them: the color match, the rental handoff, how you dealt with their insurer. Every customer gets a request, which keeps you within Google review policies and the FTC review rule.
Reviews & Reputation Management
Search ads for high-intent repair terms
Campaigns for 'collision repair', 'bumper replacement' and 'hail damage repair' in your service area, with call extensions and after-hours lead capture. Ad copy never implies insurer approval or a relationship you do not have.
Google Ads & PPC
A look that signals craft
Consistent photography of finished repairs, clean signage and branded estimate and pickup materials. When someone hands you an expensive repair, every touchpoint should tell them they chose well.
Branding & Creative