East Harlem Marketing for El Barrio's Businesses and Practices

East 116th Street is the commercial heart of East Harlem, known as El Barrio, with Puerto Rican and Mexican restaurants, bakeries, botanicas and services. Third Avenue and Lexington Avenue carry chain stores and everyday errands, and East River Plaza near East 116th Street and the FDR Drive draws shoppers to Costco and Target from across Upper Manhattan and the Bronx.

Mount Sinai Hospital sits on the southwestern edge along Fifth and Madison Avenues near East 100th Street, and Metropolitan Hospital is on First Avenue at East 97th Street. The 6 runs under Lexington Avenue, and the Q currently ends at 96th Street, with Second Avenue Subway stations planned at 106th, 116th and 125th Streets. Spanish is common in homes and businesses, and many residents rely on Medicaid. We help practices, firms and stores reach them with bilingual pages, clear insurance information and steady map visibility.