Brooklyn · Coney Island

Coney Island Marketing Beyond the Boardwalk

Coney Island has a summer economy and a year-round neighborhood. We help businesses plan for both.

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Empty wooden boardwalk with benches beside a winter beach and distant carnival rides

Marketing in Coney Island

Getting found by customers in Coney Island

Most of the city knows Coney Island for the boardwalk, Luna Park, the Cyclone and Nathan's on Surf Avenue. From Memorial Day to Labor Day those attractions bring huge crowds, and restaurants, shops and other visitor businesses make much of their year in that stretch.

Behind the amusements is a year-round neighborhood of large public housing developments, newer apartment buildings and Black, Hispanic, Russian-speaking and other families. Mermaid Avenue is its everyday shopping street. NYC Health + Hospitals/South Brooklyn Health on Ocean Parkway is the area's main hospital, and the Stillwell Avenue terminal brings the D, F, N and Q together. Practices and firms here serve residents in every month, while visitor businesses ride the summer.

Local landmarks

Where people search around here

Surf Avenue
Mermaid Avenue
Riegelmann Boardwalk
Stillwell Avenue terminal
Luna Park

Local knowledge

What makes Coney Island different

Plan around the season

Visitor-facing businesses should ramp up ad budgets and profile posts in late spring, peak around the Mermaid Parade in June and the Fourth of July, then scale back after Labor Day when the crowds thin out.

Residents need care all year

Families in Coney Island's apartment towers need primary care, dental, pediatric and legal help in January as much as in July. Accurate insurance details, Spanish and Russian pages where relevant, and directions from the Stillwell Avenue station help them choose you.

Keep tourist clicks out

A medical office or law firm here does not want to pay for clicks from someone on the boardwalk for the afternoon. Tight location targeting, negative keywords and sensible ad schedules keep the budget aimed at residents and nearby neighborhoods.

How we start

Your first month with us in Coney Island

01
We start with how your customers search
We check where you show up on the map and in search from around Coney Island, and who is getting the calls ahead of you.
02
We address what holds you back
Your Google Business Profile, reviews, website and listings, prioritized by what will bring in inquiries from Coney Island soonest.
03
You see measurable results
Call and form tracking show how each new patient, client or customer in and around Coney Island found you, so you know what is working.

Who we help in Coney Island